Dealer program

Sell equipment that sells itself

We are opening a limited number of dealer territories for equipment rental yards, farm and outdoor power stores, and automotive shops that want to stock or drop-ship our catalog under their own roof.

Tiered dealer pricing Ships from 6 warehouses Protected territories Reply within 2 business days

Why dealers join

What you get as a GE dealer

Dealer pricing tiers

Three volume tiers below retail, reviewed quarterly. Move more units and the tier follows automatically; nothing to renegotiate.

Drop-ship or stock

Sell from our inventory and have it shipped free to your customer from the nearest warehouse, or take stock into your yard at dealer freight rates.

Protected territory

One active dealer per territory. We do not sign a second dealer in your region while you are meeting the volume floor.

Warranty handled by us

Our Jacksonville desk processes claims and ships parts direct to your customer or your shop. You are not the parts department.

Product content and training

Spec sheets, photos, comparison guides and a two-hour product walkthrough by video for your sales staff. Updated every catalog cycle.

A dealer line, not a queue

Dedicated dealer contact for stock checks, quotes and lead referrals from our site in your territory. Same-day answers Mon–Fri.

Requirements

Who we work with

We are not looking for the most dealers, we are looking for the right ones. If you meet most of these and can explain the gaps, apply. We read every application.

Registered business

An active LLC, corporation or partnership with a resale certificate for your state.

Physical location

A yard, showroom or shop customers can visit. Online-only resellers are considered case by case.

Relevant trade

Equipment rental, farm and ranch supply, outdoor power, automotive service or shop equipment sales.

Volume floor

A realistic path to 4 or more units per month within the first six months.

Service capability

Someone on staff who can do a pre-delivery check and basic first-line support, or a partner who can.

Pricing discipline

Willingness to hold advertised pricing at or above our published minimums so every dealer competes on service, not markdown.

Territories

Where we are signing now

FloridaTaken

Served directly from our Jacksonville headquarters. No dealer openings.

SoutheastLimited

GA, AL, SC, NC, TN, MS. One dealer in place; openings in NC and TN only.

Texas & South CentralOpen

TX, OK, LA, AR, NM. Served from Dallas. Rental yards and farm stores a priority.

MidwestOpen

IL, IN, OH, MI, WI, MN, IA, MO. Served from Chicago. Strong excavator and tractor demand.

PlainsOpen

KS, NE, ND, SD. Served from Chicago and Dallas. Agricultural and acreage market.

MountainOpen

CO, UT, ID, MT, WY. Served from Los Angeles and Dallas. Compact equipment focus.

West CoastLimited

CA, OR, WA, NV, AZ. CARB stock from Los Angeles. Southern California taken; openings in the Pacific Northwest and Arizona.

Northeast & Mid-AtlanticOpen

NJ, NY, PA, New England, MD, DE, VA, WV. Served from Newark. Lift and shop-equipment dealers wanted.

Open: accepting applicationsLimited: select sub-regions onlyTaken: served directly or fully assigned

Onboarding

From application to first order

1. Apply Submit the form below. We reply within 2 business days with questions or a call time.

2. Talk A 30-minute call about your market, your volume and which lines fit. No slide deck.

3. Agreement Resale certificate, dealer agreement and territory letter. Net-30 terms after your first two paid orders.

4. First order Portal access, product content and training, then your opening order ships from the nearest warehouse.

Dealer application

Tell us about your business

Ten minutes, no attachments needed. If we think there is a fit we will ask for your resale certificate on the call, not before.

First name *

Last name *

Business name *

Business type *

Business email *

Phone *

Website (optional)

State *

Territory of interest *

Expected monthly volume *

Products you want to carry *

About your business *

I confirm this is a registered business, the details above are accurate, and I agree to be contacted about the dealer program. *

Your email client should have opened with the application ready to send. If it did not, email the details to info@garagequipments.com with the subject "Dealer application". We reply within 2 business days.

Applications are reviewed by the Jacksonville office. Submitting does not create a dealer relationship until an agreement is signed.

Talk first

Rather have a conversation?

Call the dealer line and ask for the dealer desk. We will tell you in ten minutes whether your territory is open and what the tiers look like.

(904) 214-3064Ask for the dealer desk

info@garagequipments.comSubject: Dealer inquiry

Mon–Fri 9AM–6PM EST
3261 Philips Hwy, Jacksonville, FL 32207
Garage Equipment · A brand of Autokato Engineering Ltd

Have ready for the call

Your state resale certificate number
Rough unit volume you sell today in related categories
Yard or showroom size and whether you can receive LTL freight
The two or three product lines you would lead with

Buying in bulk but not a dealer?

Fleet, municipal and multi-unit buyers get volume pricing and financing without a dealer agreement. Call and ask for a quote.

Call (904) 214-3064 Financing Browse brands